Levi Strauss & Company: "We Can't Stand By Silently"

American clothing company Levi Strauss & Company has announced the launch of a new campaign aimed at "preventing gun violence"---a.k.a. "gun control."

Some are asking, "Do corporations these days have a death wish? Are they even in business to make money any more?"

Or are they simply existing to serve as political arms of the far Left?

Here's what Levi Strauss is up to.


First came Nike, throwing in with Colin Kaepernick and banking on a fake social justice campaign that says police in America purposely target blacks for persecution, prosecution, and killing.

Now comes Levi Strauss--- going after the guns.

Levi Strauss CEO, Chip Bergh, says they are teaming up with "Everytown for Gun Safety," funded by Bloomberg, to pressure Congress to pass bans on private sales of firearms.

Bergh insists he is not, repeat not, trying to "repeal the Second Amendment," but simply trying to prevent Americans from engaging in private sales of their own lawful properties with friends, family members, and neighbors. He puts it differently, of course, in his article published in Fortune Magazine, titled, "Why Business Leaders Need to Take a Stand on Gun Violence."

In part his article says this:

In November 2016, I wrote an open letter requesting that gun owners not bring firearms into our stores, offices, or facilities, even in states where it’s permitted by law. This was following an incident in one of our stores in which a customer accidentally shot and injured himself while trying on a pair of jeans. While that was bad, it could have been worse: The bullet could have killed him, another customer, or one of our employees.

In the days after I published that letter, I received threats to our stores, our business, and even on my life. It was unsettling....But as business leaders with power in the public and political arenas, we simply cannot stand by silently when it comes to the issues that threaten the very fabric of our communities where we live and work. While taking a stand can be unpopular with some, doing nothing is no longer an option."

His premise is fundamentally wrong; there is no stand to take regarding gun violence itself. Everyone hates gun violence except for a few deranged people.

A better and more accurate title for his new campaign would be about taking a stand for "gun control."

And that's exactly what Bloomberg, a Safer Tomorrow, and other highly funded anti-gun organizations are about.

Now Levi's has jumped in. They can expect the same reaction that Nike is experiencing---armed with lighters, scissors, and smartphone cameras, customers will react to this latest attempt to undermine the Second Amendment.

Levi's should stick with jeans.

The Washington Times says,

"Private gun sales are not the problem; the root of gun violence is the condition of the human heart. And the factors impacting the human heart include fatherless homes, broken families, gang membership, the illegal drug trade, a dramatic upswing in prescriptions of questionable drugs, and oh yes, the biggest issue out there---the turning or our nation, as a whole, from God and the removal of virtue, morals and teaching of biblical principles from society, both public and private."

We can only hope and pray that our pastors and church leaders would be so bold as Nike and Levi's, and not "stand by silently" nor be afraid to "step up" to the issue of the human heart, and preach and teach the gospel---the transforming power of God--- to a very confused, lost, helpless culture.

This is not about guns, it's about the heart. And only Jesus Christ can change the heart.

Please pass the gospel along to friends and family who need to know.

Be Informed. Be Engaged. Be Prayerful.