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They are using the Tiger, the beloved Frosted Flakes mascot, in a pro-LGBT advertisement in the Pride Guide for Atlanta's "gay pride march."
Kellogg's is a sponsor of the parade.
The ad is not subtle. Tony is all out for the cause.
But what is the cause? To normalize the behavior? To indoctrinate kids? Perhaps both?
One thing for sure, Tony the Tiger's mission is not so Grrrrrrrreat.
The ad says, "Wear your stripes with pride," highlighting the word "Pride" in front of large font rainbow colored letters, while Tony the Tiger stands to the right with his arms crossed and the familiar smile on his face.
The message of the ad says "At Kellogg, we're an evolving culture that respects and accepts employees sexual orientation, gender identity and gender expression so that all employees can be authentic and fully engaged."
Is this about Kellogg corporate feeling good about themselves as well?
Whatever the motive, it's offensive to use a trusted cartoon to promote homosexuality to children, while trying to normalize it to the parents.
The ad also contains a seal at the bottom right that indicates Kellogg is listed by the Human Rights Campaign, the largest homosexual advocacy group in the country as "one of the best places to work for LGBT equality."
Indeed Kellogg's is an "evolving culture."
Christian News Network reported in 2012 that General Mills, also a family oriented cereal company, had announced its support for same-sex "marriage" and its disdain for the laws that prohibit it.
Ken Charles, General Mills Vice President for Diversity, said at the time, "I am proud to see our company join the ranks of local and national employers speaking out for inclusion."
American Family Association has put this story on its Facebook page.
I noticed someone named "Aimee" posted, "Tony the Tiger needs to be worrying about kid's nutrition, not adult sex lives---this is perverse."
The motives of the corporations are likely mixed, who knows for sure what they are thinking?
However, the motivations of the homosexual activists are far more clear.
The homosexual activists regularly claim they do not try to recruit or indoctrinate kids toward their lifestyle "because," they say, "it's impossible to attract children to become homosexual."
Why? Because they are born that way, it is not an acquired behavior. However there is not a single trace of scientific evidence that anyone is "born that way."
This is a link to a story earlier this year that involves Florida State Representative Charles Van Zant when he claimed a new testing program implemented by Common Core would "attract everyone of your children to become as homosexual as they possibly can." You can read it. The homosexual response is typical.
While the denials are consistent, one of their own has spoken out and been curiously candid about the true intentions of the homosexual activists.
Daniel Villarreal is a prominent homosexual activist and widely read columnist. He has asked why "we deny we are trying to indoctrinate school children to accept homosexuality, when we know that is not true?"
"Lets face it---that's a lie," he writes.
He continues, "We want educators to teach future generations of children to accept queer sexuality. In fact our future depends on it."
He says, "Why would we push anti-bullying programs or social studies classes that teach kids about the historic contributions of famous queers unless we wanted to deliberately educate children to accept queer sexuality as normal?"
"I and a lot of other people want to indoctrinate, recruit, teach and expose children to queer sexuality. AND THERE'S NOTHING WRONG WITH THAT," (caps are his) he wrote.
Well, there is something wrong with that. Very wrong. Aimee is right---it's perverse.
It isn't likely that Tony the Tiger, Daniel Villarreal or the platoon of activists marching through our communities and institutions will back off our children any time soon.
AFA is calling for a boycott of Kellogg products. Many are joining them.
Perhaps the most important personal response is to invest in "training up" our children in the way they should go.
I'm talking about that on the radio this morning. How do we "raise up our children in the way they should go"?
What if we have done our best as a parent, and our child turns away? Have we failed as parents?
I'll be talking about this and other related questions. You can join me live on the radio, on the Internet or on your phone at 9 AM PST. Here's how.
Be Informed. Be Vigilant. Be Discerning. Be Bold. Be Prayerful. Be Blessed.